Product designer and design leader with deep roots in FinTech and Web3. I work with teams building the next generation of products.
Deliveroo · UK, France, Kuwait, UAE, Singapore, Hong Kong
Redesigned the entire checkout experience: basket to confirmation
Deliveroo · Hackathon
Invented the round-up donation feature. Copied by the industry ever since.
Nomo Bank · McKinsey & Co · Boubyan Bank of Kuwait
Designed a Shariah-compliant neo-bank from scratch: product, brand and cards, in 6 months
WorldRemit
Made money remittance frictionless for millions across UK, Europe, Africa & Asia
Busuu · Founding designer · Sold to Chegg
Helped 60 million people learn a new language. Featured by Apple on launch day.
Radix DLT · RDX Works · Founding designer
Rethought the UX of Web3 to make DeFi genuinely accessible to a mainstream audience
What Now Travel · Visit London
Designed London's first ever ticketed NYE fireworks experience, end-to-end
Lastminute.com · Travelocity · Zuji · Sabre Corp
Increased City Breaks revenue by 43% through design alone. Mobile conversion tripled in 4 weeks.
Deliveroo · UK, France, Kuwait, UAE, Singapore, Hong Kong
Led design across six global markets simultaneously: payments, risk, and checkout
Radix DLT ·RDX Works · Radix Wallet
Designed the world's first human-readable Web3 wallet, eliminating seed phrases and making DeFi identity feel natural
Solna · Open Banking
Designed cloud accounting & invoicing software for SMEs with integrated open banking and credit data
Shpock · Acquired by eBay
Rebranded and redesigned a marketplace app for millions of European users. The company was later acquired by eBay.
RDX Works · Nomo · BP Incubation · Ride Obi
Worked directly with C-Suite and CPOs to set design strategy across entire product lines. Not just screens.
RDX Works · Shpock · WorldRemit · Busuu
Built and scaled design teams from zero: hired, onboarded, mentored, and grew ICs into senior designers
Across 14+ industries, worldwide
Joined as founding designer on multiple 0→1 startups, building product, brand and team from zero each time
"Each project tells a story. Ask me about any of them."
Design strategy with the C-Suite
Reported directly to CPOs and CEOs. Defined design vision, roadmaps, and principles across entire product lines. Not just screens.
Built teams from scratch
Hired and grown design teams of up to 8 across product, motion, content and brand. Built the culture, not just the org chart.
Mentor and coach
Known for making designers better. Natural coach: guidance without taking over. Multiple people credit me with levelling up their careers.
Design systems that scale
Built design systems for multiple companies from zero: product, marketing, brand and motion in a single coherent framework.
Agency management
Managed external agencies for major rebrands, aligning agency output with product reality and timelines.
Fractional & interim
Embedded Fractional Head of Design (1–3 days/week). Set up your design machine, hire your team, ship your 0→1 product.
"Never before have I worked with a designer who balances the immediate, scrappy short-term needs while never losing sight of the ultimate vision of where we want to get the product — and why."
Product Director · Meta
"Out-of-the-box thinking, thoroughly verified through user testing. A true pragmatist and user-focused customer evangelist."
Product Manager · Spotify
"You will not find a designer with so much infectious positivity that shines through both his work and his day-to-day presence."
Co-Founder · Design Agency
"A natural coach — guiding and advising without taking over. Knowing I could turn to Aftab made me a significantly better designer."
Senior Product Designer
"Truly talented, efficient, humble and friendly. A true master of his domain. I learned so much working alongside him."
Senior Designer · Bumble
LinkedIn reviews
20+
Born and bred Londoner, split between London and Dubai. I design from genuine curiosity about people: what makes them tick, what trips them up, what creates unexpected delight.
Equally at home in early-stage chaos or scaling teams. Plug me in from 0→1 strategy to fixing a broken checkout. I'll deliver.
"I work with all sorts of people and don't bring any ego with me."
Currently
Building AI-native product work and design experiments at Studio Aftab Arab.
If you're building something ambitious, I'd like to hear about it.